Getting the Most from Social Media

Use social media to get the most out of your book release.

Brass Legionnaire drops this May! Check out the website at http://www.brasslegionnaire.com.


Greetings all!

It’s been a busy week. As a teacher, this time of year is always hectic with the myriad of responsibilities and in-school required activities that fight with your goal of teaching as much as possible until the end of the school year. Roughly 25 days give or take, but who is counting?! Anyways, onwards and upwards!

On the book front, I received the preliminary formatting for Brass Legionnaire and

noticed they forgot to put in a ‘social media’ page. This is a great addition Must Have for any ebook. It is especially important that you put it right at the end of the book. Why do you ask? Well, after you’ve poured all that time and effort into writing such a engaging, interesting, and thought provoking book, don’t you want people to simply read and forget now, do you? Provide a handy page with all of your social media information – FacebookTwitterGoodreads – (Anything else!?) plus the locations of your website/blog if the same or different.

Image representing MailChimp as depicted in Cr...
Image via CrunchBase

Some authors use a subscription based service such as MailChimp to get readers as well. As I’ve also got a subscription component of the blog, I’m not sure if that’s quite what I want to do yet, but I’m probably going to set one up before the book drops.

Speaking of that, have you been promoting your book? Have you released a sample chapter of your story (Check out mine – you won’t be disappointed!) and started tweeting, facebooking, and generally talking up your book? This is the hardest for me. I’m someone who is generally talkative, but I feel almost embarrassed explaining the backstory of my novel. It’s not that I’m embarrassed by the book or the writing or the content, but rather that I don’t want it to sound boring, nor too wild, for the average person who asks me (That and the people who ask about it at work aren’t my book’s target audience!)

Another point – pick your audience and figure out how to reach them. I’ve got some free vouchers for use in google adsense and on facebook for my book, so I’ll look around for the groups and ages that are in my target range – young adults, 16-30, as well as older sci-fi and alternate history fans, and target the ads there. I’ll also look at fans of authors who write alternative history novels or steampunk novels, such as Harry Turtledove, S.M. Stirling, Cherie Priest, and others, whose audiences are similar to mine.

Finally, scope out some book blogs that may be willing to feature your book or review it pre-release. It takes some time for book reviews to happen, so doing this when your book is finished, but just awaiting minor things – formatting, cover art, etc – lets their reviews match your release date. You can also set up a discussion board at goodreads to give away a book or two for promotional purposes/review getting purposes!

Brass Legionnaire drops this May, 2012. Check out the book website for more information at www.brasslegionnaire.com

Countdown to Publishing + Promotion Plan

A sneak peak inside Brass Legionnaire, a look at my promotion plan, plus major updates!
Looks like I’ve finally set a publish date – May/June 2012.


Just to get you in the mood:

A clattering sound drew Julius’s attention back to the tower in time to see the tribune hastening down the metal ladder. He waited for Constantine to join them before asking nonchalantly, “So, Tribune, sir, how did reason fare over violence and anger?”

The tribune grimaced. “We’ll just have to reinforce the lesson with a bit of old-fashioned corporal punishment.” A thousand-throat scream of fury and belligerence interrupted him.

He ran back to grab the discarded speaking trumpet. This time he addressed the defenders. “Ready, boys—remember your training! Keep your thrusts short and cover your brothers. Repeaters, I want as much fire as you can place on those rebels. Aim for the leaders if you can!”

The guttural screams rose in pitch. “Here they come!”

The rush to publish is on! Here’s a quick update of the comings and goings during the last few days.

1.) The edited files are being read through as we speak (3/4 of the way through now, making notes to return it to the editor!)

2.) Illustrations are in progress (Saw the first one – looks awesome!) The readers will definitely be in for a treat!

Rough Draft Idea for the Promo Poster!

3.) Super top secret awesomeness for the Kickstart Supporters (and later the newsletter sign-uppers) is completely finished! I’ll post the very first draft of it on here to give you a baby clue as to what it may look like.

4.) Finished the book series website, but holding off on publishing it until the book is almost ready.

5.) Upgraded my wordpress to change Modern Papyrus to danielottalini.com – This is now more my blog and author site, rather than the review and thoughts blog it was originally!
Wow, so much done, and yet still so much to do! It’s early April now, and my goal was to have the book published by June, so now that is a very reasonable goal (in my mind at least). Still have an array of things to do before then though. I’ve taken some time to sit down and set up a plan to promote my book.

Promotion Plan:

1. Talk to friends, family, etc. (Short and sweet – they’ll probably get sick of me)

2. Build an online presence on Goodreads (Add me as a friend!) Twitter,  Facebook (Coming soon!), and my blog. This is in progress now! For example, the folks over at Indie Book Collective had some great promotional things going down. I’d want to join in on that!

3. Set up and finalize book-website with cross-linking between it and here.

4. Set up a newsletter service through Mail Chimp or Adweber.

5. Get bookmarks, stamps, and business cards through Zazzle so that I can do low-level promoting (leaving bookmarks in books at library, business cards when paying tabs at restaurants, shamelessly self promoting myself in all areas 🙂

6. Set up giveaways on Goodreads and send books to be reviewed by several self-publishing blogs/steampunk blogs. One I’ll definitely be contacting is IndieBookSpot for their author interviews and reviews.

I’m sure I’ll think of more in the meantime, but that’s it for right now. Anything else I missed that should be included!?

Ciao!

– Daniel

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